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​CLIENT

PrimeSource Building Products

​PROJECT DELIVERABLES

Logo

​CHALLENGE

Design a logo celebrating Grip-Rite's 50th anniversary

DESIGN SOLUTION

Since Grip-Rite is a brand of building products that targets both residential and commercial markets, I surmised that a house encapsulates all of their products coming together in the construction of a single end product, a home. This theme also ties in with PrimeSource's "house blueprint" of company values. Alternatively, the logo can also be seen as an arrow pointing upward because PrimeSource wants to continue to take Grip-Rite to new heights.

SOFTWARE

Illustrator

Jonathan Nicora Desgin Logo

Location: Hurst, TX

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