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EMPLOYER

Berger Bullets

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​​PROJECT DELIVERABLES

Business Cards, Brochure, Trade Show Booth

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CHALLENGE

Update core marketing assets for subsidiary ABM Ammo with a modern aesthetic

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OVERVIEW

With the use of bold colors like orange (a popular hunting jacket color) and blue, textures with connections to the outdoors, relevant lifestyle photography, and engaging graphics, I enhanced the brand profile to better connect with our target audience. For the trade show booth design, not only did I create the artwork but also photographed and retouched the ammunition seen underneath the ABM Ammo logo. Marketing team colleagues wrote the copy for the brochure.

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SOFTWARE

Illustrator | Photoshop | InDesign

PACKAGING CONCEPTS OVERVIEW

Berger Bullets asked me to design new packaging for ABM Ammo and the following images are initial concepts that I presented to marketing for their three product lines. Unfortunately these never went into production because Berger decided to ultimately rebrand ABM Ammo as Berger Ammunition.

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SOFTWARE

Illustrator | Photoshop

Jonathan Nicora Desgin Logo

Location: Hurst, TX

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