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If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
EMPLOYER
Berger Bullets
PROJECT DELIVERABLES
Business Cards, Brochure, Trade Show Booth
CHALLENGE
Brand refresh of core marketing assets for the ABM Ammo
OVERVIEW
With the use of bold colors like orange (a popular hunting jacket color) and ABM Ammo blue, gritty textures with connections to the outdoors, fresh lifestyle photography, and engaging graphics, I enhanced the brand profile to better connect with our target audience's lifestyle and modernize it. Updated assets included business cards, the marketing brochure, trade show booth, and packaging concepts (scroll down to see deeper dive on packaging). Despite budget constraints, these changes brought the brand's image more in line with industry peers.
SOFTWARE
Illustrator | Photoshop | InDesign
PACKAGING CONCEPTS OVERVIEW
Berger Bullets asked me to design new packaging for ABM Ammo and the following images are initial concepts that I presented to marketing for their three product lines. Each product line utilizes typography, graphics, and photography meant to bring about associations with the target audience's lifestyle. For example, since ABM Ammo pursued goverment contracts with the Mission Ready line, it seemed fitting to use military style cammo textures and a stencil font.
SOFTWARE
Illustrator | Photoshop
