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WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
CLIENT
Grip-Rite (a PrimeSource Building Products brand)
PROJECT DELIVERABLES
Logo
CHALLENGE
Design a new logo that better aligns with product functionality
OVERVIEW
To eliminate significant end-user confusion regarding its application, Grip-Rite renamed its ShingleLayment-HT product line to High Temp Underlayment. Following the name change, I developed a new logo featuring a dual-meaning concept:
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The Arrow: Positioned over the "H" in High, it represents a house's roof line where the product is installed.
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The Function: It signifies the product's primary purpose as a secondary water barrier in high-temperature applications beneath roofing materials like metal or slate.
Because the High Temp Underlayment logo is always paired with the primary Grip-Rite logo, it's set at an angle for optimal visual balance. Additionally, as a deliberate nod to the original branding, the design retains the same font as the old logo.
SOFTWARE
Illustrator
