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CLIENT

Grip-Rite

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​PROJECT DELIVERABLES

Logo

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CHALLENGE

Design a new logo that is better aligned with product and connects with end users.

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OVERVIEW

As a contractor for PrimeSource Building Products, I was asked to design a new logo for a Grip-Rite roof underlayment product they were rebranding. The concept for the logo has two meanings. The arrow over the H in the word High symbolizes both a house's roof where the product is installed as well as the product's primary function, as a secondary water-shedding defense in high tempurature applications under roofing materials like shingles. The High Temp Underlayment logo is at an angle because it is always paired with the Grip-Rite logo.

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SOFTWARE

Illustrator

Jonathan Nicora Desgin Logo

Location: Hurst, TX

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