WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
WANT TO GET IN TOUCH?
If you are interested in working with me, you want to send me some quick comments, or you have another inquiry please fill out the form below and I will return your email as soon as possible. Thank You!
EMPLOYER
Ingredients Online
PROJECT DELIVERABLES
Brand Book, Product Imagery SOP, and Factory Banner SOP
BRAND BOOK OVERVIEW
Following the rebranding of Ingredients Online, I recognized the need to update the company's brand standards. With the company’s refreshed image, I proposed redesigning the brand book to reflect these changes more effectively as well as utilize a digital first document since Ingredients Onine is an e-commerce business. I opted for a digital first format to facilitate easy viewing of video content, allow for instant updates, and reduce the need for redistributing the book to our regular vendors. To enhance engagement I incorporated animations within InDesign, making the reading experience more interactive and effective illustrating concepts like logo usage. The updated content portion includes new guidelines for iconography, videography, email design, and an additional font.
Collaboration credits include: working with the creative director on content to include. While I did write some of the copy myself, I did receive help from other coworkers in their areas of expertise.
SOFTWARE
InDesign | Photoshop | Illustrator
PRODUCT IMAGERY & FACTORY BANNER GUIDELINES OVERVIEW
As the platform service and brand evolved, the SOP creative team documents needed to be updated to reflect these changes. My work included redesigning layouts, updating the covers, updating imagery examples, revising copy so it was more straightforward and concise, removing outdated processes and standards, and making them digital documents with the addition of animations to enhance the reading experience.
SOFTWARE
InDesign | Photoshop | Illustrator
