PROJECT DELIVERABLES

Social Media Graphics, Digital Ads, and Videos

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CHALLENGE

Create graphics to advertise monthly promotions of various products on Ingredients Online.

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OVERVIEW

I took over making the usual content up to that point which included hero banners for Twitter, LinkedIn, and Facebook, static social posts, leaderboard ads, and graphics for emails. In order to breathe new life into the campaigns and increase engagements as well as sales, I introduced using short 30-second videos. It took some time but slowly engagement starting ticking upward, especially since these were some of the earliest use of video on their social media platforms. Below is a sample of some campaign graphics.

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SOFTWARE

After Effects | Illustrator | Photoshop